We know – 2020 was a whirlwind for all, but as we look to the future, we believe the events over the past year are likely to effect the way we approach 2021 marketing trends and strategies and beyond.
Brand Identity
After a year of uncertainty, consumers are becoming even more cautious about where their money is going and who it is going to. This means it’s time to assess your brand purpose in more ways than what you may have been previously used to. Not only are we asking if your consumers trust you, but do your future employees and your community trust you?
How you position your internal brand not only helps you retain quality work, but aims to maintain core brand personality and values.
Live Events
Virtual events became a necessity during quarantine. For some hosts, they proved to be better for sharing their messages. As we close in on almost a year of social distancing, consumers are looking for conversations, interactions, and community – rather than lectures. Now is the time to build on that.
Between cutting the costs of event production and increasing the accessibility to be virtually unlimited, well-done virtual events prove highly effective for marketers.
Apps
“There’s an app for that” rings even more true as time goes on. The increase in development is pushing business dependency on micro-moments even further. An app needs to be two things: convenient and instant. Achieving this creates a relationship with a consumer engages them daily.
Push notifications or content sharing, create a consistent dialogue that translates into a new level of consumer loyalty. This new found loyalty will only push your further ahead of your competitors.
Video Content
Producing content is no longer just about taking up space on the internet. It is about entertaining and delighting your consumers while simultaneously increasing trust. Successful content must also contribute to relevant conversation and solidifying your place as a credible source. Not to mention, with the increased popularity of ad-blockers, well-made video content allows you to meet your consumers where they are.
Whether it was telling a brand story, engaging in the conversation, or promoting a product or service, video was the #1 form of media used in content strategies in 2020, and there is no sign of that slowing down.
At 712, we work to carry out your growth goals throughout every facet of marketing. This integrated approach makes us different from other firms. If you’re looking to begin your 2021 marketing strategy contact us today.
